Check below and consider well the business case for owning meaningful names in this valuable market sector. And when we say meaningful names, we're talking about meaningful to your customer. For example, Transpoint is a great company name if we assumed it means something about a transaction point, but is it a good domain name?Your customers aren't thinking about the logistics and infrastructure about where does this transaction occur, they are thinking about billings, paying bills, invoicing, solving problems, saving time, security, etc.
To get a good mindshare name -- and ultimately, to get customers to think of you when they need your services -- you need to think about what's in your customer's head at the point of their greatest needs for your services.
Asking the right questions about your customers' likely mindsets will help you establish the events and circumstances that create the need and lead immediately to the Point of Sale, or to spawn customer-initiated sales cycle events. These questions establish the different ways and circumstances that drive your customers to seek, or at least to need, your products or services. If you can acquire multiple Mindshare Assets in your market sector, in the form of domain names that capture the thoughts, barriers and benefits that trigger sales events, you will have a good start in cornering your market, and you will go a long way towards diminishing the dreaded costs around acquiring new customers.
- What are they trying to accomplish?
- What are their biggest problems?
- What are their biggest worries?
- What are their biggest barriers to sales?
- What do they need that we can help them with?
- How do we alleviate their concerns?
- How do we differentiate ourselves from competitors?
- How do we get potential customers to think of us as their "go to" website for this service or product?
If you don't want to change your company name to match your product or service, at the very least, you need to use good domain names to rollover to your company site through a C Record. But by all means, lease or own names that mean something to your customers where the rubber hits the road, if you want to dominate your market.
- OurBillings.com For the larger corporation, OurBillings.com suggests a full service online mechanism for managing all billings, including in the B2C and B2B implementations. Forrester Research has projected "business-to-business e-commerce to grow from $43 million in 1999 to $2.4 trillion by 2003. Electronic bill presentment and payment is projected to grow from $900 million to $73.2 billion in the same timeframe, the bulk of which will be business-to-business transactions." What portion of the $73.2B market could a phenomenal name like "OurBillings.com" help you dominate? Detached names like BillingZone and others are far removed from the personalization that OurBillings provides. OurBillings.com suggests ownership, personalization, and inclusiveness. The internet is about nothing, if it is not about hitting the individual sitting at the computer where the rubber hits the road. We think your customers would rather be managing their own billings, than "going" to some detached billing zone, to get the job done. I want my services to come out to meet me where I am, not the other way around. This is subtle, but profound in impact, and should represent signficant advantage to the owner of this terrific mindshare asset. (23B10B4S) Price: $35,000.00
